In considering a new craft project based on the FREE / FREEMIUM concept, it is necessary to determine the potential appeal to different audiences.
Crafters
looking for new patterns
have a wide range of experience
generate interest based on the patterns
May be looking to sell finished products
Can use own fabric stash or recycle fabric
Open to creating their own versions
Collectors
interested in artist designs
may have limited sewing ability
less concerned with price
interested in Limited Editions
not so focused on recyling
More interested in completed designs
Children
Will be harder on the toys - actually "play"
Younger children will require safety considerations
May not be as interested in limited edition design
Up-cycling outgrown clothing allows for less waste
Adults
Toys may not be played with - may be display only
Do not have to worry about safety issues
May be more interested in specific artist designs
May also be interested in recycling
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