My first recommended stop is the Toy Industry Association. This organization hosts the annual Toy Fair, which has served as the launching platform for items ranging from Barbie to Silly Putty and the Ugly Dolls.
http://www.toyassociation.org
Their website has a wealth of information on the toy industry, including the latest trends, current safety initiatives, and even how Social Media is being utilized by the toy industry.
Points to consider:
- Kids have round the clock access to their favorite brands via tv web and phone. Even cars can sync with branded sponsor entertainment - Disney and nickelodeon have even launched their own netbook lines.
- Dont be so brand centric that you loose your audience - it shouldnt be a non stop commercial
- Customers liste to you - so you should listen to them
- Innovative content is paramount - online literature isn't good enough anymore
- Be sure you are aware of who your REAL audience is before you begin your dialogue.
- As tratitional media continues to decline, social media will becoem a necessity in order to generate word of mouth.
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