This story about a $10,000 dollar Gund teddy bear caught my eye:
http://toyconversations.blogspot.com/2010/02/10000-bear-stirs-up-quite-buzz.html
In a nutshell, Gund has produced a Ultra-Deluxe model of it's popular Snuffles bear to auction for charity. The bear is made with white alpaca fur, black pearl eyes, and 10 Caret diamonds on his white gold hang tag.
The production of this special bear is in commemoration of the bears 30th birthday. What I find most intriguing in this article the way Gund has managed to use a high-end artisan piece to generate a buzz for their appearance at Toy Fair 2010.
I am also impressed with their use of a take-away for visitors. As convention-goers leave their booths, they are presented with "I hugged Snuffles" sticker. While this little token may not seem like much, it is an excellent way to generate good-feelings in a customer and instill brand loyalty.
In the same way record labels (http://www.touchandgorecords.com)and t-shirt designers (http://www.threadless.com/) include bonus stickers into every package, many crafters are tossing in small items like key-rings and hand-painted business cards with their big items. These smaller items are low-cost ways to keep the brand on the consumers mind.
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